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Japan’s Pablo cheese tart set to open in October at 1 Utama

"I like to create new things. I take what's popular right now and combine it with things that are not yet in the market," said Pablo CEO and founder Masamitsu Sakimoto. "I like to create new things. I take what's popular right now and combine it with things that are not yet in the market," said Pablo CEO and founder Masamitsu Sakimoto.

The popular Japanese Pablo cheese tart will be opening their first outlet here in October, as announced on their Facebook page.

Their first Malaysian flagship outlet will be located at 1 Utama Shopping Centre, signifying there'll be more branches around the Klang Valley. The Japanese chain is famous for its large cheese tarts — measuring about 20 centimetres in diameter — with a gooey core.

Originally from Osaka, Pablo cheese tarts come in "rare" or "medium" that determines the texture of the tart's cheese filling. A "rare" cheese tart has a gooey creamy centre, while the "medium" version is said to be firmer.

Unlike Bake's cheese tarts which are also very popular in Japan, the cheese filling is more fluid and lighter while their tarts are larger with a flaky pie crust.

Aside from the original flavour glazed with apricot jam, they have different flavours like matcha and chocolate. Seasonal flavours are also introduced every month.

This March, Pablo Japan introduced mini versions of the cheese tarts measuring 6.5 centimetres with a shortcrust shell. The mini versions come in plain, chocolate, strawberry and matcha flavours.

Aside from Japan, Pablo also has outlets in Taiwan and South Korea. It has also been reported in Singapore's The Straits Times that Pablo is also set to open in the island but no dates have been fixed.

For the past month, the craze for cheese tarts has definitely heated up here. One of the first to kickstart the craze is Hokkaido Baked Cheese Tarts which opened in AEON Mall Shah Alam.

In an article by Malaysian Tatler, the venture is connected to Secret Recipe. Their second kiosk opened in Subang's Empire Shopping Gallery on 1 June.

In May, Tokyo Secret Hanjyuku Cheese Tart opened at IPC with many queueing up for their Hanjyuku cheese tarts that is baked in batches. Recently, Tokyo Secret also announced their second outlet will be opening soon at 1 Utama Shopping Centre.

Over the past few weeks, a number of local bakeries have also started to serve their own versions. Bake Plan in SS2 who introduced their golden lava croissant made with salted egg yolk started selling their cheese lava tarts in early June.

Due to limited production capacity, the SS2 bakery only sells the tarts on a pre-order basis where customers are encouraged to call ahead to book their tarts.

In Kajang, Happy Happy Bread Bakery introduced their half-baked cheese tart with an oozing filling. The latest to join the fray is Lavender Cake & Bakery that has introduced their Hanajuku cheese tarts.

 

News Source: The Malay Mail Online, 20 June 2016

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