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Oil and gas company brings Hawaiian Barbecue restaurant chain to Malaysia

L&L Hawaiian Barbecue expanding into Malaysia. L&L Hawaiian Barbecue expanding into Malaysia.

JHW Reels Sdn Bhd (JHW Reels Group), a Malaysian company and an offshore marine support services company for the oil and gas industry, is venturing into the food and beverage business.

The company holds the exclusive rights to operate, license and distribute a new American franchise called L&L Hawaiian Barbecue brand and products in Malaysia, Gulf Cooperative Countries and the United Kingdom.

L&L Hawaiian Barbecue is a purveyor of wholesome Hawaiian cuisine. The brand was founded by Johnson Kam and Eddie Flores, Jr. in Hawaii, USA. Since its inception in 1976, L&L Hawaiian Barbecue has grown to close to 200 stores in USA, Indonesia, Guam, Japan, New Zealand, China and now in Malaysia.

The Malaysian franchise currently has branches in Taman Putra Sulaiman, Ampang, which opened in April this year, and a newly-opened outlet in Nu Sentral Mall. It will be opening another outlet soon in KLIA2.

The traditional Hawaiian plate lunch consists of two servings of rice, a serving of macaroni salad, and features a generous serving of a hot entrée such as BBQ short beef ribs or chicken. Hawaiian cuisine is typically a fusion of Asian and American dishes.

Hawaiian plate lunches are famous for its large portion sizes, freshness, and unique blend of tastes found in dishes like Chicken katsu (breaded chicken w/special dipping sauce), “Loco Moco” (hamburger patties, two eggs, and gravy), and mahi mahi (w/tartar sauce).

Another trademark dish is the "Saimin Burger", a hamburger topped with crisp ramen noodles, green onion, shredded cabbage and a choice of teriyaki-like sauce, or "Chicken Kalua", chicken cooked in slow cooker, or "Waikiki Chicken", a Japanese-styled fried chicken rice, or simply a "Chicken Musubi", a sushi-like roll of rice.

You may also choose a seafood mix or combo meals without rice.

According to the brand website, L&L Hawaiian Barbecue Malaysia provides the unique feel and taste of the Aloha spirit at all outlets. Its dishes are infused with an “ingredient” unique to the islands – the warm spirit of Aloha. Additionally, their satisfaction is accompanied by a pleasant revival of their memories and sentiment for the islands.

Today, L&L holds the title as the “Original Hawaiian Barbecue®” and has been voted No. 1 in Hawaii for many consecutive years. L&L maintains its operations in the same Hawaiian Islands it has called its home since the beginning.

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