French sports retail giant Decathlon is coming to Malaysia

Decathlon is planning an expansion in Malaysia after the opening of the first store in Sri Damansara. Decathlon is planning an expansion in Malaysia after the opening of the first store in Sri Damansara.

French global sports equipment and apparel retailer Decathlon SA has entered the country with its first retail outlet at the Courts Megastore in Bandar Sri Damansara and is due to open on 26 May 2016.

The retailer’s flagship store will cover some 2,508 sq m (27,000 sq ft) of the Megastore’s lower ground, which includes testing zones for cycling, hiking, fitness, running, golfing, scooter-riding and skateboarding.

Customers can also try out products for diving, surfing and swimming before buying.

Courts Malaysia Country chief executive officer Curtis Tobal said the entry of the leading electrical, IT and furniture retailer was in line with Courts’ plans and concept to transform its Sri Damansara premises into a megamall, which houses a Courts Megastore and other tenants showcasing a range of goods and experiences.

This one-stop retail entertainment centre is the first for the brand in Malaysia and aims to provide more value and variety to customers.

While Decathlon is the first to open its doors at Sri Damansara, Courts is looking to expand its mix of tenants to include other retail as well as food and beverage outlets in the near future.

“We are very happy to have Decathlon as one of the first anchor tenants at our Sri Damansara Megastore.

“As we are looking to continuously improve and enhance our store offerings, we believe they will be able to complement our product offerings at Courts, providing value-and time-conscious customers who are seeking aspirational home and lifestyle essentials a holistic shopping experience,” said Tobal.

More than 95,000 apparel, equipment and footwear products – from tennis rackets to scuba-diving equipment – will be available at the store.

These products will cover 60 types of sports and will be sold under the company’s 21 home brands, such as hiking brand, Quechua and its water sports brand Tribord.

Each of Decathlon's brands represent a different sport or group of sports, with a dedicated product development and design team. Besides sports equipments, Decathlon's products include accessories, bags, binoculars, nutritional supplements, clothing and apparel for women, men and kids.

The brands include Aptonia, Artengo, B'Twin, Caperlan, Domyos, Fouganza, Geologic, Geonaute, Kalenji, Kipsta, Inesis, Nabaiji, Newfeel, Oxelo, Quechua, Simond, Solognac, Tribord, Wed'ze, and others. 

“At Decathlon, we place innovation at the heart of our activities as we stress the importance of every aspect of our retail initiatives, from research to conception, production to logistics.

“Like Courts, our commitment is to provide the best customer service, value and products at the lowest possible prices.

“Our shared brand beliefs and values is why we have chosen to set up our business here at their store,” said Country chief executive officer of Decathlon Tom Meng.

“Since 2013, Malaysians have been supporting us via our e-commerce site. Our physical store is an important part of our omni-channel strategy to better interact and serve our customers,” he added.

Decathlon has over 1,000 stores in over 25 nations. It launched its flagship stores in Southeast Asia earlier this year, opening two stores in Singapore and nine in Thailand.


News Source: The Star, Metro, 11 May 2016

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